Published UK price guides for 2026 put a small business website at £1,500 to £3,000 from a freelancer and £3,000 to £5,000 from an agency, for a brochure site with no shop and no bookings. Add either of those and the guides start at £5,000 and run past £10,000.
We charge £795 for a website. This post explains both sets of numbers: where the market figures come from, what you are paying for inside them, and why ours are lower. We sell websites, so read it knowing that. Every figure is either from a published guide we link to or from our own price list.
What the guides say
The two guides we use are Whito's research on the £10k website and Lilo's 2026 UK price guide. Between them:
- Freelancer, brochure site: £1,500 to £3,000.
- Agency, brochure site: £3,000 to £5,000.
- Online shop or booking site, either kind of supplier: £5,000 to £10,000 and up.
These are rough, and they vary a good deal by supplier. They are also written by people who sell websites, as this one is. Treat them as the going rate, which is all a price guide can be.
You can also build a site yourself on one of the well-known website builders. The software is good now. If you are testing an idea, it is a sensible place to start. What you pay with is your own time, and it usually takes more of it than the adverts suggest.
What moves the price
Page count is the least useful number in any quote. These matter more.
Template or drawn from scratch. A design made from nothing for your business costs more than one built from a pattern that already works. Both are fair choices. You need to know which one you are paying for, because a lot of sites sold as the first are the second.
What the site has to do. Describing a service is one job. Taking a booking or a payment is a bigger one, because more things must not go wrong.
Words and photographs. They are about half the work, and the half people forget to budget for. If you cannot supply them, somebody has to make them.
Who is on the bill. An agency has project managers and an office to pay for, and that is in the number. A freelancer or a small studio gives you one person who is answerable for the work.
What comes after launch
A build price is half a price. A website needs a domain, somewhere to live, security updates, backups, and someone to change things when your business changes. Ask what that costs each month before you agree the build, and get it in writing.
A cheap build with nobody looking after it is not cheap. Software ages. If nobody owns that, you pay for the site again in three years.
How to read a quote
Be wary of these.
- A price with no explanation of what it covers. A fixed price is fine, and ours are fixed. But you should be able to see what is in it: how many pages, what the site does, what is extra.
- "Unlimited pages" as the headline. Pages are the cheap part. A quote that leads with them is priced on the wrong thing.
- "SEO included", with nothing after it. Ask what you will actually receive. Nobody can honestly promise you a place on Google.
- Silence about who owns what. You should own your domain and your content. If leaving means losing everything, you are renting.
- Nothing about what happens when it breaks. Ask who fixes it in six months and what that costs.
Why ours cost less
The agency figure pays for a site drawn from scratch, with a project manager and an hourly bill behind it. We do two things differently.
We start from a blueprint. Most small business sites need the same bones: a home page, services, an about page, a way to get in touch. Ours start from a blueprint that has already been built and tested, so nobody is paid to work out a contact form again. The effort goes on your words and your brand.
Software does the build work. We call it our software factory. It writes, tests and publishes the standard parts of a site, and a person checks every page before it goes live. Software does not bill by the hour.
That is the whole reason. £795 is a fair price for us as well as for you.
What Miaigi charges
Every price here is fixed and excludes VAT. A standard build takes 7 to 14 days.
- Website, £795. Up to 8 pages, built from our standard blueprint.
- Online shop, £1,295. Up to 13 pages, with products and a checkout.
- Booking and management site, £1,950. Up to 18 pages, with bookings and an admin area.
- Extra pages at build time, £15 each.
- Bespoke blueprint, £495. A 90-minute discovery session and a written blueprint you keep. This is for a business that does not fit a standard build.
After launch, a care plan keeps the site online, secure and looked after. Simple is £30 a month, Plus is £50 and Star is £75, with 3, 5 or 10 change requests a month. If you want help being found on Google, Search visibility is £145 a month, and your care plan sets how many blog posts you get: 1, 2 or 4 a month.
One-off jobs such as a campaign landing page (£95), Google reviews shown on your site (£65), a search fix-up (£145) or a brand kit (£145) are all on the price list.
So what should you budget?
If you need a site that shows what you do, can be found, and lets people get in touch, the guides say £1,500 to £5,000 depending on who builds it. Ours is £795, or £1,295 if you are selling online, plus a care plan at £30 a month.
If you need something that does not fit a standard build, expect to pay more, from us or from anyone. That is money well spent when you need it and wasted when you do not. A good supplier will tell you which it is.
You can build your own quote and see the figure before you speak to anyone, or read the whole price list first.
